Het Schlagerfestival is one of the biggest festivals in Belgium. Every year they search for a new look to fit the festival. This year they decided to go with 3D character animation.
We had a very small timeframe to deliver this one. In only 3,5 weeks time we where able to create this 35 second commercial from scratch. The idea came from Medialaan to have 2 loudspeakers talk about the festival.
By plan78 animation studio
Early character design
At first we had a completely different look for the female character.
We decided to put the characters into a backstage scene to support the waiting idea.
A look at how the animators view the scene during the making of the film.