One of the TV commercials we’ve made for the magazine Dag Allemaal.
For several weeks when you bought the magazine you got some free school items in the design of the animated feature film A Secret Life Of Pets. The agencies Prophets and De Vloer came up with the idea to create a classroom environment, where a school bench barks like a dog, for the TV commercial.
By plan78 animation studio
Agency: Prophets & De Vloer
A very simple scene that works perfectly for the classroom environment.
First rendering of the desk
In the very first renderings the desk looked a bit more lived and old.
Defining the classroom.
At first we made the classroom aged. But this felt to much like an abandoned school.